l Lunch and Learn

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    BIASC’s GSM Council Tours Model Homes During Lunch and Learn Series see more

    The Building Industry Association of Southern California, Inc. (BIASC) Greater Sales and Marketing Council (GSMC) has completed a series of insightful Lunch and Learns this month at Playa Vista in Los Angeles, Westridge at Canyon Hills in Lake Elsinore, and Parasol Park at Great Park Neighborhoods in Irvine.


    On April 12th, GSMC had their first of three Lunch and Learns at Playa Vista. The BIASC council toured the Brookfield Residential populated neighborhood after learning about the forward-thinking, game changing-changing community concept back in the 90’s that is thriving today as it nears completion.


    The group learned about how it all began, where it is today, and why Bloomberg News, The Hollywood Reporter, and the LA Times are talking about Playa Vista. They also learned more about density, community connection, walkability, and the amenities that are associated with the neighborhood. BIA members were able to view the innovative home designs that are attracting tech and creative workers at the “Jewel,” “Cleo,” and “Mason” model homes.


    GSMC’s second Lunch and Learn on April 19th was at Westridge at Canyon Hills in Lake Elsinore. The council toured the miles of rolling hills of the next great village of Canyon Hills, one of the preeminent master planned communities in the inland Empire, to view the “Overlook,” “Vantage,” “Aura,” “Starling,” and “Viewpoint” model homes.


    The Lunch and Learn covered the Pardee Homes’ beginning stages and the growth of the community, how they overcame challenges and obstacles, the creative process and finding inspirations, and why Canyon Hills is the ideal living destination.


    The final lunch and Learn took place on April 26th at Parasol Park at Great Park Neighborhoods in Irvine by FivePoint. GSMC members toured the scenic low maintenance neighborhood of high-style homes that connects neighbors through parks, pools, trails, and friendly atmosphere.

    Event attendees were able to view “Amethyst” from The New Home Company, “Carlisle” and “Sterling” from TRI Pointe Homes, “Celadon” from William Lyon Homes, “Jade” from Pulte Homes, “Julep” from Shea Homes, and “Lanterns,” “Obsidian,” “Sommerset,” and “Windchime” from Lennar.


    They learned about the overall vision of Parasol Park with Tom Martin from FivePoint, the inspiration behind the architectural style and design from David Ko with Angeleno Architects, and how installing green houses brings the community together with Meg Hiesinger, Ph.D. from The Ecology Center.


    GSMC would like to thank Florentine Creative, Wolff Horticulture, and Chameleon Design for sponsoring the event series.


    About Greater Sales & Marketing Council (GSMC):


    The Greater Sales & Marketing Council’s mission is to deliver greater reward, greater benefits and greater return to our members throughout Southern California by providing a forum for Membership, Education, Networking, Recognition, Sponsorship and Mentoring. For more information about GSMC including upcoming events and how to join, please email Councils Manager, Amy Cisneros at acisneros@biasc.org or call her office at 949-777-3855. GreaterSMC.com


    About the Building Industry Association of Southern California, Inc. (BIASC):


    BIASC is a full-service organization providing legislative advocacy, educational programming, labor relations, networking, and community relations. The association objective is to promote a positive business environment for the building industry. BIASC.org