Fusion Hires a New CEO With Big Plans for the Future!

With the expansion of new offices, Fusion is ramping up for big things. Hiring Rob Keen as the new Chief Executive Officer is just the beginning. 
Loren Hanson & Dave Haffter have been searching for a key team member to help lead and carry out big initiatives. Rob’s nearly 20 years serving the building industry will prove to be strategic in anticipating market needs and positioning Fusion for key opportunities to grow the business.  His role will be to manage day-to-day operations and assist in long-term strategic growth and direction of the company.
Keen started his career at Hunter Douglas and quickly advanced to several management positions.  His experience includes running divisions from $50-$160 Million in sales, and has served as President of Structural Materials, a $75 million, multi-site Roofing Distribution Company. 
“I have an intense appreciation for people and their contribution to creating successful organizations—It’s all about the people!” Rob stated when asked about his management style.  He has a strong belief in creating partnerships to help customers solve problems and enhance their business.  When asked how he was able to grow large he stated, “It’s all about creating long term sustainable growth by valuing our partners, employees, customers and suppliers.”
Rob is excited to join Fusion and take them to the next Level.  He holds a Bachelor’s degree in accounting and finance from Lehigh University and an MBA from Washington University in St. Louis. He is married with two sons and has coached youth sports for over 10 years.


Rob Keen,

Chief Executive Officer

About Fusion Sign and Design

Fusion Sign and Design focuses on providing clients a comprehensive solution to meet their marketing and signage needs. With Headquarters in Riverside, CA, the company serves clients from 6 Divisions located throughout the Western United States. From architects to builders, and to businesses, Fusion continues to provide professional expertise throughout the west coast. The key to that success is their team of highly qualified individuals.  For more info, contact visit us online at fusionsign.com


Merlex Congratulates Abraham Palomino on Promotion to Sales

Abraham joined Merlex in October 2013, hired on to assist the Warehouse Manager in San Diego. He was promoted after nine months to Color Lab Technician at Merlex’s subsidiary, Vero Italian Plaster Finishes in the city of Orange, where the Merlex manufacturing plant is located. After almost one year of proving he is an asset to the company, responsible for color matching, sample creation, and taking the lead on production, he has been promoted to the Merlex sales force as of March 9. His territory will cover San Diego County, servicing contractors and dealers. San Diego is where he currently resides with his family. Abraham began his career in sales, and Merlex has no doubt, with his customer service skills and color matching expertise, he will strengthen the Merlex sales team.  Outside of his work, he enjoys spending time with his family and friends, visiting micro-breweries, and playing a permanent role as a “Super” Chargers fan during football season. Please join us in congratulating Abraham on his promotion. 


When in Doubt- Disclose it out!

When in Doubt- Disclose it out!
The Significance of Disclosure Reports and Filing Accuracy

By:  Marc Santos, Disclosure Manager of DPFG Disclosure Services, Inc.

The importance of good disclosure in buying and selling real estate in this country cannot be overemphasized.  It’s just good business practice to fully disclose the impacts and obligations that will affect the prospective buyer of property.  Simply put, if a seller of property is lax in adequate disclosure then that company will run the risk of being sued.   Courts, across the nation, have a natural bias towards disclosing an impact and/or financial obligation to a prospective purchaser versus remaining silent.

Disclosure notices, such as Natural Hazards Reports attempt to identify all possible impacts that that could affect the property being acquired.  This could range from disclosure about earthquake faults, to flood zones, to lead paint, and to mold-- just to name a few.  It’s amazing how far reaching this type of disclosure goes when the reality is that most of the items disclosed have an extremely low probability of ever occurring, as well as having a low probability of economic consequences to the seller of the property when it has been disclosed adequately.  Nevertheless, these Natural Hazards Reports are a good example of disclosure overkill, but as a matter of practice this is a good thing.

The Securities Exchange Commission requires that Continuing Disclosure Notices be prepared in connection with tax exempt bond issuances of “special financing districts,” such as Community Facilities Districts (California, Arizona, Hawaii, and Washington), Special Improvement Districts (Nevada), Metropolitan Districts (Colorado), Municipal Utility Districts (Texas), Public Improvement Districts (Texas), and Community Development Districts (Florida).  Essentially, the purpose of this disclosure is to provide bondholders with annual updates on the real estate development project’s progress, as well as any material events that have transpired during the reporting period.  This allows bondholders to be better informed as to the status and value of their investments.  In the “great recession” many land developers and/or obligated homebuilders failed to complete these Continuing Disclosure Notices.  The problem created by this failure to comply, is that on future special financing district bond issuances, the land developer and/or obligated homebuilders will be required to disclose in the bond offering document that they failed to complete their Continuing Disclosure obligations in past special district financing transactions and this will typically cost them higher interest rates on new bond issues because fewer bondholders will have an interest in investing with a company that has a history of being noncompliant.  Oftentimes, the land developer and/or obligated homebuilder will go back and complete those delinquent Continuing Disclosure Notices to make their disclosure story in an upcoming bond issuance more credible. 

Many of the special financing districts identified in the paragraph above, including many more that were not mentioned herein, have different forms of disclosure pursuant to state law for each new home that the builder sells to a new home buyer.  Most of these notices are generally referred to as a “Notice of Special Taxes” or “Notice of Assessments.”   These notices can vary in complexity and the methods of apportionment can be extremely complex which increases the probability of drafting mistakes.

One area where disclosure Notices of Special Taxes or Assessments often fail is in properly disclosing the maximum annual tax or assessment that would apply to a prospective home buyer.  Some apportionment methods yield maximum annual taxes or assessments that are extremely high under a worst case development scenario.  In this case, some preparers of disclosure documents make the assumption that the worst case development scenario will never occur and “roll the dice” by disclosing lower maximum annual taxes or assessments than technically required.  Our preference is to describe what the annual taxes or assessments are expected to be if development builds as planned, but also show the maximum annual taxes or assessments if development fails to build as planned. 

Another area where disclosure Notices of Special Taxes or Assessments mistakes occur is related to the term of the tax or assessment.  Some preparers of disclosure documents assume that the final bond term is the last year in which a tax or assessment can be collected.  There are plenty of examples where this is not true.  A special financing district could be set up to issue parity bond which could expand the term, the collection of delinquent taxes or assessments could expand beyond the bond term or a special tax could be set to a specific fiscal year which exceeds the bond term by several years.

The cost of a bad disclosure related to Notices of Special Taxes or Assessments can be financially significant, not to mention the cost of litigating the matter.  For example, let’s assume that a 1,000 residential unit project that’s built-out has failed to properly disclose a maximum annual CFD special tax and the homebuyer signed a disclosure document at closing that their annual maximum tax would be $2,000 per unit per year; however, the actual tax that has been and needs to continue to be levied on the tax bill is $2,300 per unit per year.  Further, assume the term of the CFD tax is for 35 years.  The approximate cost of this bad disclosure is a follows, not counting litigation fees and other damages that could apply:

Actual Special Tax to Levy                                     $2,300

Special Tax Disclosed to Homebuyer                       $2,000

Under-Disclosed Amount per Unit                           $  300

Number of Affected Units                                         1,000

Under-Disclosed Amount per Year                      $300,000

Total Years Applicable to Homeowner (*)                     _32

Total Cost of Bad Disclosure                                $9,600,000

 (*)  Assumes residential units closed escrow evenly over the first 6 years of the CFD bond issue.

 In the above example, the CFD bond amount could typically range from $20,000,000 to $30,000,000 for a project of this size and magnitude.  In this case, the cost of bad disclosure represented roughly one-half to one-third of the project’s gross CFD bond potential which is very significant.

Preparing disclosure notices is a necessary part of land developing and homebuilding.  Oftentimes, these notices are rushed in their preparation and mistakes can occur.  As shown in the above example, the cost of mistakes can be financially significant.  Therefore, it behooves the land developer and homebuilder to have an experienced professional either prepare the notices or, at a minimum, have the professional review the notices, so as to bring in a second pair of eyes,  in order to minimize the possibility of mistakes. 


DPFG Continues to Grow, Opening Dallas/Fort Worth Office

In order to better serve its increasing client base throughout the fast growing North Texas area, the Development Planning & Financing Group, Inc., is pleased to announce, that effective January 15, 2015, it opened a new office located in the Dallas/Fort Worth metropolitan area.

According to Rick Rosenberg, the Managing Principal for DPFG's Texas operations, "With multiple current assignments underway throughout the DFW area including projects planned for Denton, Oak Point, Waxahachie, Royse City, Mansfield, Celina, Fort Worth and Dallas; having a full time presence in the market can only enhance our ability to continue to provide value added service to our current and future clients."

Concurrently, DPFG is pleased to announce that Meredith Martin will be joining the firm as a Manager in the new DFW office, also effective January 15, 2015.

DPFG (www.dpfg.com) is a national real estate consulting firm with 12 offices in nine states (California, Arizona, Colorado, Nevada, Idaho, Texas, Florida, North Carolina and South Carolina).  Since its inception in 1991, it has focused on providing real estate and financial consulting services principally to residential and commercial real estate developers as well as lenders, public agencies and other institutional investors.  A key emphasis is identifying the lowest cost and the lowest risk manner of financing and funding public improvements and infrastructure such as roadways, utilities, etc. as well as the vertical improvements of a project.

To accomplish this, DPFG typically provides, among others, the following services:

  • ·         Assistance in implementation of land secured financing solutions for project development;
  • ·         Preparation of financial analyses and projections;
  • ·         Preparation of financial feasibility studies including compliance analyses with debt covenants;
  • ·         Identification of available and applicable public/private financing alternatives;
  • ·         Preparation of fiscal and economic impact studies;
  • ·         Negotiation of development agreements;
  • ·         Evaluation of development impact fee agreements;
  • ·         Tracking of reimbursable development costs; and,
  • ·        

DPFG Disclosure Donates $500 to HomeAid's "Full Bellies, Warm Hearts" Event.

San Juan Capistrano, CA July 21, 2014:  The 5th Annual Full Bellies, Warm Hearts event will take place on July 26th at Veronica’s Home of Mercy in San Bernardino and August 2nd at King Hall Family Shelter in Moreno Valley. DPFG Disclosure Services, Inc. has donated a $500 check towards the success of this event along with purchasing school supplies for over 100 homeless children. Kelli Gazich, Business Development Manager for DPFG, will be coordinating the event at Veronica’s Home this weekend which will include makeup artists and hairstylists for the parents in preparation for their family portrait, “we are really excited to play such a big role in the event this year and hope that the canned food, toys and school supplies will keep these families very happy until the next ‘Full Bellies’ in 2015.” The event is planned to have a hosted lunch, mini-horse rides, face painting, water balloon toss and more to keep the kids active throughout the day.